Our brand

Hayami is a unisex streetwear clothing brand inspired by Japan and more specifically by the cherry blossom season: sakura, those delicate pink petals that cover the landscapes in spring.

"Hayami" means the first bloom, which comes at the very beginning of flowering, the one we didn't expect so quickly and which surprises us at the end of winter.

The garments have all been carefully created to be not only beautiful, but also comfortable and made to last.

Materials are carefully selected, and different manufacturing factories are contracted based on technical needs. These factories are located in Morocco, India, or China and ensure respect for human rights.